Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing by Roger Dooley

Author:Roger Dooley [Dooley, Roger]
Language: eng
Format: epub
ISBN: 9781118175941
Google: 7k06cDfW044C
Publisher: John Wiley & Sons
Published: 2011-10-21T07:00:00+00:00

It’s scary that we can be manipulated this easily and that our own defenses against such manipulation are ineffective even when we realize what is happening. But is there a way that ethical marketers can apply this knowledge? The answer is, “Yes!”

Brainfluence Takeaway: Use Ethical Flattery

The key to using flattery in a nonmanipulative way is to be honest. Particularly in a direct sales environment, the salesperson can praise some action or characteristic of the customer and do so in a way that is not dishonest at all. Indeed, flattery based on truth is likely to be more credible to and better received by the customer than a compliment that is blatantly false or overstated.

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